The Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for July 2009, according to data compiled by STR and STR Global.

In year-over-year comparisons, occupancy for the region dropped 7.3 percent to 64.2 percent; average daily rate declined 9.5 percent to US$98.54; and revenue per available room decreased 16.1 percent to US$63.28.

Among the top markets in the region, San Juan, Puerto Rico, reported the largest occupancy increase, up 8.7 percent to 81.7 percent. Two other markets reported occupancy increases: Rio de Janeiro, Brazil (3.6 percent to 61.4 percent), and Manitoba/Saskatchewan, Canada (2.0 percent to 71.0 percent). Buenos Aires, Argentina, experienced the largest occupancy decrease, falling 48.1 percent to 32.9 percent, followed by Santiago, Chile, with a 31.4-percent decrease to 51.2 percent.

Manitoba/Saskatchewan posted the smallest ADR decrease for the month, down 2.8 percent to US$101.39. Five markets experienced ADR decreases of more than 15 percent: New York, New York (-27.3 percent to US$182.70); Mexico City, Mexico (-21.8 percent to US$99.94); San Francisco, California (-17.2 percent to US$128.78); Toronto, Canada (-16.6 percent to US$109.24); and Vancouver, Canada (-15.8 percent to US$133.15).

San Juan was virtually flat for the month in RevPAR, dropping 0.5 percent to US$122.92, followed by Manitoba/Saskatchewan (-0.9 percent to US$71.97). Buenos Aires experienced the largest RevPAR decrease, falling 55.5 percent to US$39.53. Three other markets posted RevPAR declines of more than 25 percent: Santiago (-35.4 percent to US$62.97), New York (-32.1 percent to US$147.30); and Mexico City (-27.1 percent to US$56.52).

Performance of key countries in July (all monetary unites in local currency):
Country

Occupancy

% change

ADR

% change

RevPAR

% change
Argentina

34.2%

-43.4%

ARS416.55

+5.3%

ARS142.36

-40.3%
Brazil

64.2%

-5.2%

BRL171.87

+4.7%

BRL110.40

-0.7%
Canada

67.5%

-5.8%

 CAD129.54

-7.2%

CAD87.49

-12.6%
Mexico

58.7%

-10.3%

MXN1136.75

-2.7%

MXN667.07

-12.8%
United States

64.1%

-7.3%

USD97.18

-9.1%

USD62.34

-15.7%

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