The Principe’s close proximity to La Scala, the world’s most fêted opera house, has undoubtedly helped lure legends of the stage through its doors; Maria Callas, the most lauded diva of her time, chose to hold court here, while Ray Charles had exacting requirements for a particular dessert from home that could only be met by the hotel’s chefs. Milan was Frank Sinatra’s kind of town, and his affection for it was matched only by his fondness for the Principe’s famously lavish Presidential Suite. — Photo by Dorchester

Since the Roaring Twenties, movers, shakers and cognoscenti of film, music and fashion have stayed at Milan’s oldest and most famous hotel.

The Hotel Principe di Savoia is part of the exclusive Dorchester Collection, whose current advertising campaign features the famous faces – and voices – who have lent an air of easy glamour over the decades to their celebrated hotels.

The Principe’s close proximity to La Scala, the world’s most fêted opera house, has undoubtedly helped lure legends of the stage through its doors; Maria Callas, the most lauded diva of her time, chose to hold court here, while Ray Charles had exacting requirements for a particular dessert from home that could only be met by the hotel’s chefs. Milan was Frank Sinatra’s kind of town, and his affection for it was matched only by his fondness for the Principe’s famously lavish Presidential Suite.

Today, contemporary artists of stage and screen such as Juliette Lewis and ballet star Roberto Bolle continue the love affair between the famous and the Principe di Savoia.

Creative ad agency DraftFCB London has partnered with luxury hotel group Dorchester Collection, to create a press and online campaign that celebrates the glittering stars who have stayed at its iconic hotels over the years.

About Dorchester Collection

Dorchester Collection is a portfolio of the world's foremost luxury hotels and residences. The unique properties are all legendary in their own right, with rich heritages and worldwide reputations as places offering the most sought-after experiences of good living, charm, elegance and unparalleled standards of service.

The current portfolio includes the following hotels: The Dorchester, London; 45 Park Lane, London; Coworth Park, Ascot, UK; Le Meurice, Paris; Hôtel Plaza Athénée, Paris; Hotel Principe di Savoia, Milan; Hotel Eden, Rome; The Beverly Hills Hotel, Beverly Hills; Hotel Bel-Air, Los Angeles and The Lana, Dubai (opening 2022).

Luxury residences include Mayfair Park Residences, London; The Residences, Dorchester Collection, Dubai and One at Palm Jumeirah, Dorchester Collection, Dubai.

dorchestercollection.com