Choice Hotels International Targets Caribbean’s Best Independent Hotels for New Ascend Collection
Launched in late 2008, Ascend Collection includes more than two-dozen upscale properties that are Historic, Boutique or Unique, and provide guests with an authentic travel experience. With this elite collection, Choice Hotels aims to lend marketing and operational support to drive business directly to smaller, one-of-a-kind Caribbean properties.
To add to its list of lodgings that range from historic landmarks to contemporary boutiques in the heart of gateway cities, Ascend Collection seeks properties that offer stellar service and charms within their markets, providing guests with a local flavor they cannot get anywhere else.
“We’re looking for the Caribbean’s hidden gems,” says Jose Salvador Icaza, director Caribbean franchise development for Choice Hotels. “The best of the best properties that provide an intimate atmosphere with character that’s truly special – whether it be a rich cultural history or stylish décor with one-of-a-kind, local flair.”
Backed by Choice Hotels, these best-of-the-region properties gain access to a powerful suite of tools and resources designed to boost occupancy and revenue. They can preserve all their unique appeal, while also benefitting from the marketing strength and support of one of the world’s largest lodging companies. Among Ascend Collection advantages, members enjoy:
- Access to the robust reservations and distribution system of Choice Hotels, which has more than 5,800 hotels worldwide.
- Choice Privileges, the Choice Hotels award-winning rewards program. Membership is free, and guests can earn points towards free nights, airline miles, retail gift certificates and more while staying at any Choice brand hotel throughout the U.S. (including Hawaii), Canada, Europe*, Mexico, the Caribbean and Australasia.
- A commanding online presence through Choicehotels.com, one of the most visited sites in the lodging industry.
With the tools for a stronger market presence, Ascend Collection members have the opportunity to boost visibility among the large number of travelers who prefer unique vacation experiences. More than one out of four leisure travelers are interested in a historic hotel or resort, and nearly one out of five find a boutique hotel with unusual atmosphere and décor appealing, according to the just-released Ypartnership/Yankelovich, Inc. 2009 National Travel MONITORSM.
In addition, guests at Ascend Collection properties get the benefit of lodging with a global brand, including easy online booking, affordable rates and participation in the award-winning Choice Privileges program.
For more information on Caribbean outreach within the Ascend Collection, contact Jose Salvador Icaza at firstname.lastname@example.org or visit .
About Ascend Collection | The Ascend Collection launched at the end of 2008 and now has 24 upscale hotels nationwide, including properties in Florida, Hawaii, California, Colorado, Nebraska, New York and Puerto Rico. For more information on this collection of Historic, Unique and Boutique hotels, visit .
About Choice Hotels | Choice Hotels International, Inc. franchises more than 5,900 hotels, representing more than 479,000 rooms, in the United States and more than 30 other countries and territories. As of June 30, 2009, more than 800 hotels are under construction, awaiting conversion or approved for development in the United States, representing more than 64,000 rooms, and an additional 110 hotels, representing approximately 8,700 rooms, are under construction, awaiting conversion or approved for development in more than 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States and the Caribbean have upscale lodging options at historic, boutique and unique hotels.
Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at .
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.
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