Content: The Key to Hotel Bookings - Complimentary Webinar September 10th
Learn about the Five Pillars of Effective Travel eBusiness and how hotel content plays a significant role in driving bookings.
Travel shoppers are no longer looking for the lowest-priced option; they're looking for the best-priced option that promises them the best experience. The proliferation of the Internet has opened travelers up to a plethora of hotel options right at their fingertips. It's easier than ever before for shoppers to find and be engaged by visual content, particularly video, and as a result, travel shoppers have become increasingly "content-sensitive."
It's not just written content that is important, but rather, a combination of relevant written and visual content. A study conducted by Forrester Research earlier this year found that 37% of US online leisure travelers surveyed avoid staying at hotels because they don't see photos, video or written content that would make them feel comfortable.1
Online travel shoppers start their hotel research on any number of sites - search engines, online travel agencies, video sites, review sites, destination sites, social media sites, brand site, etc. and the most failsafe way to engage and convert shoppers to buyers is to ensure that the content for your hotel makes them feel comfortable, welcomed and confident in their booking decision.
So yes, when managed effectively online, content is key to hotel bookings and will give you a leg up over your competition online.
Who Should Attend this Webinar?
- Hotel Management Companies
- Individually Branded or Un-aligned Hotels
- Travel websites or intermediaries
1 North American Technographics® Travel Online Survey Q1 2009 (US), Forrester Research, Inc., February 2009
About VFM Leonardo | VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit . Follow VFM Leonardo on Twitter at .