Award Winning Luxury Taboo Resort & Spa Supercharges its Online Revenue: Guests Book Rooms, Up sell & Personalize Their Stay Direct on Hotel Website
“Taboo is a unique high-profile luxury resort,” said Robert Pauselli, director of information systems at Taboo. “To leverage our online brand recognition and enlarge our sales options, we are in the process of implementing a fully integrated booking engine on our website that enables us to sell dynamic packages that guests can personalize with added amenities. We use the Maestro™ Property Management Suite from NORTHWIND and their ResWave hotel software booking system that enables guests to reserve spa appointments, dinner reservations and other revenue-generating activities while they book their room online. Travelers want to book from their PC handheld devices and we have seen a huge increase in online revenue with ResWave’s ability to let guests book their own amenities.” Taboo is forecasting a substantial increase in revenue with the addition of website guest self up-sell.
ResWave online booking creates a more efficient operation
Maestro online group reservations and RFP responses
Taboo Resort’s trademark and what generates repeat business, is high-touch service and personalized attention to guest needs. The resort moved its guest comment-card feedback online in a way that is proving very successful. “We automated how we solicit and track guest comments with Maestro’s GEM Guest Experience Management system,” said Pauselli. “When guests leave Taboo, our Maestro system automatically sends a ‘thank-you’ email with a link to our GEM survey. We receive guests’ survey responses faster and we respond more quickly with GEM.” Guests can make anonymous responses if they want privacy, but if they choose to include their name, the resort’s Maestro property management system adds the comment form to their history so Taboo’s staff can be proactive during the guest’s next visit.
“We expect to do a good deal more online in the future,” Pauselli said. “We have about 50 devices on our Maestro system now and are evaluating a virtual machine platform. Maestro is flexible enough to do this with us and it will conserve a considerable amount of energy. For guests, the trend to toward online technology is important because it gives them the ability to control their stay. For Taboo this online trend enables us to operate more efficiently and generate added revenue.”
Maestro Property Management Solution
About NORTHWIND – Maestro PMS | NORTHWIND is recognized in the hospitality industry for its “standard setting” Diamond Plus Service and robust integrated Maestro technology. With over 30 years of experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands that you need a scalable and flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control and profitability.
About Taboo Resort, Spa Golf | Taboo Resort Golf & Spa is located on beautiful Lake Muskoka just 90 minutes north of Toronto in Gravenhurst, Ontario. A year-round retreat for leisure and business, Taboo offers exceptional cuisine, a culinary theatre, luxurious accommodations, Indulgence Spa, state of the art conference facilities and an endless variety of leisure activities on over 1,000 acres, including 18 holes of championship golf.