iNNtelligenz (www.inntelligenz.com), the flagship product of iQueLab, has announced the official release of their market intelligence application to public beta. The revolutionary app provides a new level of transparency into the online marketplace for hotels, collecting daily market data for the complete online hotel market from the major online hotel distributors.

With an intuitive and interactive user interface, hotels of any size and category are empowered to make informed pricing decisions based on timely and actionable information. Unlike many competitor offerings, iNNtelligenz analyses the whole market for arrival dates far into the future, and allows the creation of multiple competitive sets, thus ensuring that no important market activities slip through the cracks.

iNNtelligenz founder and Managing Director Roman Peskin says, "In today's internet world, it is the customer that decides your competitive set, not you. Things can change very fast, and even a hotel you have never heard about could be competing for your business tomorrow. I wish I had had this tool when I was a revenue manager!"

The app also provides information on a given hotel's pricing across channels, allowing proactive correction of any discrepancies as they arise. As price competitiveness relative to competing channels is a key index used by OTAs (Online Travel Agents) in determining their hotel sort order, keeping a close eye on this is crucial to ensuring the optimal level of exposure via these channels.

Another key functionality of iNNtelligenz is the customizable alerts. By setting certain 'trigger events' in their profile, the user is alerted whenever for example their prices start to overlap with the top tier competitive set, or a significant shift occurs in the average price of their target competitive set. This makes the data highly actionable, and allows a quick overview of the most important changes that have occurred in the market.

The full beta version of iNNtelligenz is presently available free for a limited time. Pricing for the commercial version of iNNtelligenz is based on market and hotel size, and starts from just $49 per month.

Roman Peskin
Managing Director

Related