The Cornell-Nanyang Institute of Hospitality Management (CNI) will be exhibiting at the upcoming ‘The Phuket International Hospitality Show 2009’ in Phuket, Thailand from 24th to 26th September 2009. Members of the public who are interested in hospitality education programs should visit the CNI booth to talk to representatives about CNI’s executive education and Master of Management in Hospitality programs.

Those interested in hospitality sales and marketing are encouraged to register for a seminar conducted by CNI on Friday, 25th September 2009.

The seminar, focused on strategic hospitality marketing is titled, “Cultivating Brand Equity for Competitive Advantage - Lessons for Hospitality Firms”. Professor Gerard D. Gonzales, one of the CNI faculty members, will conduct the seminar from 3pm to 5pm.

The seminar will draw on both research and real-life cases to emphasize the importance of building strong brands. Research shows that strong brands outperform the market on most financial ratios and with less risk: Strong brands constitute as much as 37% of a company's market capitalization. The seminar will also provide practical strategies on how hospitality firms can gain competitive advantage by cultivating brand equity, avoiding branding pitfalls and stretching the brand.

To register for the seminar, visit .
For more details about the exhibition, visit .

The Cornell-Nanyang Institute of Hospitality Management (CNI) is a partnership between Cornell University's School of

Hotel Administration, Ithaca NY, USA, and Nanyang Technological University's Nanyang Business School, Singapore. One of the eight Ivy-League universities, the Cornell School of Hotel Administration (SHA) is the world's premier business school for hospitality and service industries. Nanyang Technological University has been ranked Asia's top ten universities and also second amongst the world's young universities below 50 years old by Quacquarelli Symonds. Nanyang Business School's flagship Nanyang MBA has also been placed 32nd in the Financial Times Global MBA rankings and fourth in Asia by The Economist.

Aileen Fan (CNI)
Director of Marketing
+65 6316 2923
CNI