A site in Soho, Central London, that has been largely undeveloped since it was bombed in the Blitz is to be turned into a luxury £90 million hotel, with housing, by Firmdale Hotels, the boutique hotel operator. Firmdale, owned by Tim Kemp and his wife Kit, will announce today that it has acquired the site — Ham Yard, a three quarters of an acre freehold site just off Regent Street, for £30 million.

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