Holiday Inn Bloomington Airport I-35 Undergoes Multi-Million Dollar Renovation for Brand Relaunch
Kinseth Hospitality Companies announced the Holiday InnBloomington Airport I-35 has officially become one of the first Holiday Inn hotels in the Minneapolis area to undergo theHoliday Inn Brand Relaunch. The Holiday Inn logo was updated to reflect the hotel's new energetic atmosphere and dramaticphysical changes have occurred as a result of the relaunch. The hotel now hosts modern décor, a Northwoods theme,superior amenities and higher levels of guest service, focusing on a unique guest experience.
The first thing guests notice is the new signature arrival, including improved signage, new outdoor lighting, landscaping anddesign features that create an energized "Warm Welcome" unique to the brand. A redesigned lobby and reception desk allowfor an interactive and efficient check-in process, while customized music and scent selections engage guests in a completesensory experience.
Updated common areas are all equipped with high-speed internet (WIFI). Lush greenery, mildly rugged stonework, and asoothing waterfall surround the indoor pool and whirlpool to create a serene atrium environment that guests refer to as"The Park." The on-site Green Mill Restaurant & Bar serves American cuisine featuring award winning pizza and wings.
Refreshed guest rooms include new signature comfort bedding with Serta® pillow top mattress, fresh, white duvets andpillows that come in a variety of comfort levels. The bathroom features a four function shower head that offers superiorpressure while conserving water, along with enhanced amenities delivering an invigorating and up-to-date bath experience.Granite vanities and 100% ultra soft cotton linens add a touch of luxury to each guest's experience.
In an effort to advance green initiatives, compact fluorescent light bulbs, low flow shower heads, faucets and toilets are in allguest rooms. Guests are also asked to help contribute through the towel and linen re-use program and to turn off lights andtelevisions upon departing their room. Recycling containers are strategically placed throughout the hotel's public space andmeeting rooms.
Since a differentiated lodging experience cannot be delivered through imagery and product alone, Holiday Inn is committedto providing the best-in-class service. As part of the relaunch, the hotel will initiate a new service culture – "Stay Real."The service culture will enhance staff behavior and skills to best serve guests, treating them as real people and consistentlydelivering the real, genuine service for which Holiday Inn is known.
The $1 billion relaunch of the Holiday Inn brand will bring improved consistency and service levels, as well as a morecontemporary brand image and identity, to over 3,200 hotels worldwide. The global relaunch was announced in October2007 and is expected to be completed by the end of 2010.
Kinseth is a hospitality management company and ownership organization based in North Liberty, Iowa with a proven trackrecord of developing and operating award-winning hotels, restaurants and meeting facilities. As a leader in the hospitality field,Kinseth Hospitality Companies owns and/or operates forty hotels and ten chain-affiliated restaurants in eight states, withbrands such as Holiday Inn Express, Hampton Inn & Suites, and Courtyard by Marriott.
For more information regarding Kinseth please visit www.kinseth.com or call 319-626-5600.
About Kinseth Hospitality
Kinseth Hospitality is a leading hotel management, development and ownership company. Kinseth has a proven track record of developing and operating award-winning hotels, restaurants and meeting facilities.
For more information regarding KHC please contact our Corporate Sales and Marketing Team at 319-626-5600 or visit www.kinseth.com.