In last year’s special report on franchising, we wrote that the international landscape provided a fertile opportunity for strong brands between conversion product and the potential for new-build unit growth. A year later, the story is similar, but progress has been made. Take McLean, Virginia-based Hilton Hotels Corp., for example, which has spent significant time and effort—including developer and consumer focus groups—on taking its U.S. brands abroad.

Read the full article at hotelsmag.com