Why Twitter matters most to businesses, not celebrities
By Stacey Mieyal Higgins
Love it or hate it, Twitter is a force to be reckoned with. The best any hotel operator can do is go along for the ride and make the most of it. It turns out businesses might have the most to gain from the online network that connects people with 140-character messages. The project started with posing the question, “What are you doing?” but it’s more about telling people what’s happening in real time, according to Evan Williams, CEO of Twitter.