Scandic focuses more on the hotel experience with a new post — Manager Brand Experience
For a couple of years now, Scandic has been consciously working to reposition the brand and improve the sensory experience at the hotels. As part of this work, a new post has been created, with Ulrika Kjellström Attar recently taking up the role of Manager Brand Experience.
Ulrika has a solid background in market communication and design, for instance as European PR manager for Bang & Olufsen and project manager at Design House Stockholm. At Scandic, she will be working on projects concerning the experience at hotels, including the team members’ new uniforms, in-room entertainment and new concepts. An important part of her job will be to create inspiring stories concerning the new hotels and to work actively with the storytelling aspects of design and the hotel experience.
“Scandic is a company with firmly established values that is now taking a focused look at modernising and refreshing the brand, while also growing in several markets at the same time. This is an incredibly exciting challenge that I’m looking forward to being involved in,” states Ulrika Kjellström Attar, the new Manager Brand Experience at Scandic.
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