HSMAI's Western Hospitality Conference Provided Leading Tactics for a Profitable Business in a Bad Economy
Other industry professionals included Steven O’Malley of Maritz Travel and Debbie Bermont of Source Communications who shared their insight on the challenges the economy has presented to the industry. With regard to the travel, O’Malley has witnessed the change in value that has occurred for travelers. There is less concern about luxury and a higher priority on experiences that emotionally impact vacationers. For some like Bermont, the recession only serves to fuel the potential energy for businesses to discover innovative methods for growth despite the current state of the economy.
“This conferences was a great opportunity for key industry professionals, speakers and panelists to come together to discuss the struggles that are affecting every aspect of the industry,” said Jennifer Kim HSMAI Los Angeles Chapter President about the opportunity for networking and collaboration. “Our theme at this year’s conference is truly to explore these opportunities through education which is why we extended this year’s conference to a full day of panels and discussions.”
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HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. HSMAI operates regionally around the globe via Regional boards of directors and staff. There are three regions: the Americas, Asia Pacific, and Europe, and a chapter in the Middle East. Each region has geographic chapters and signature programs and services for association members. HSMAI has a Global board which is made up of delegates from each Region.