Best Western Wins Best Mid-range Hotel Brand And Best Marketing & Development Efforts Awards
The World’s Largest Hotel Chain® – has been unanimously voted the Best Mid-Range Hotel Brand by trade professionals and other readers of four major Travel Trade Gazette (TTG) Asia publications for the third year in a row. The chain was also presented with the Best Marketing & Development Effort Award, further highlighting its impressive achievements.
The always much-anticipated and much-coveted TTG Travel Awards recognize outstanding performances in the travel industry and are widely accepted as a benchmark for high standards. The awards are determined by votes cast in annual polls by trade professionals and general readers of TTG Asia, TTG China, TTG MICE and TTG-BT MICE China - all highly respected trade publications.
Best Western’s awards were presented at the 20th TTG Travel Awards Ceremony held at Centara Grand & Bangkok Convention Center – Central World, Thailand, with an audience of more than 800 travel trade professionals from all over Asia.
“From only six hotels in Asia with a total of 1,500 rooms in 2001, this chain has grown to 157 hotels and resorts in various stages of operation, rebranding and under construction across Asia and the Middle East. It has expanded its distribution strategically throughout Asia, and changed its image from a motel – or budget hotel – company to a trusted chain providing value-for-money quality accommodation with a solid brand and backing. In Asia, this chain continues its rapid expansion mode and is on track to grow to 200 hotels with a total of 50,000 rooms in the region by 2010”, commented the TTG Asia Media Group Editor.
BWI Vice President for Operations in Asia Glenn de Souza said, “These awards are particularly significant as Best Western was selected by our industry peers, who are among those best placed to appreciate the highest standards these accolades represent. The Best Marketing & Development Effort Award is chosen by industry savvy media professionals familiar with all aspects of the hotel field, while the Best Mid-Range Hotel Brand award is based on the votes of frequent travelers, the holidaymakers and the business executives – the very people who experience the product we offer.”
“Winning the Best Mid-Range Hotel Brand award for a third consecutive year really makes a statement that Best Western truly leads the way in value-for-money, quality accommodation in Asia. And we are looking to consolidate and further expand on this position with a number of major projects underway, in cooperation with investors and hotel owners who value the uncompromising standards, professionalism and global coverage the Best Western name provides.”
“Next year we are re-launching our Best Western Premier luxury brand in Asia. Best Western Premier already offers enhanced services and higher-standard amenities as befits the heightened expectations of travelers, but from January 2010, it will go even further and exceed customer expectations in all possible ways. At the same time, we are building on the success of our Best Western Rewards program, already one of the most attractive loyalty programs there is. We are also rolling out our own unique spa brand Bhuvana… my spa, created to offer a deeply effective, expertly delivered health and wellbeing experience in environments which incorporate the best of their locality. These will open at selected properties throughout Asia and the Middle East. It is another exciting year coming”, Mr. de Souza concluded.
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ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western Australasia is a third-party organisation and licensee of Best Western Hotels & Resorts, with more than 125* independently owned and managed Best Western hotels across Australia, New Zealand and the South Pacific. Best Western's family of brands caters for all travel styles with Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, BW Premier Collection® and GLōSM. More than 30 million travellers are members of the award-winning loyalty program, Best Western Rewards, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide.* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.