SINGAPORE – HSMAI Asia Pacific’s conference series ASIA CONNECT will kick off this year with a two part programme alongside ITB Asia and following the Web In Travel (WIT) conference on the 22nd and 23rd of October at Suntec City in Singapore.

The conference will bring together local hotel sales and marketing management with international delegates for the first time.

“Selling with Pride, not Price” is the theme of this years’ conference and the key note speech will be delivered by Arthur Kiong (right), Managing Director - Sales & Marketing, Banyan Tree Hotels & Resorts.

Bernadette Dennis (left), the Managing Director of HSMAI Asia Pacific, will deliver the second keynote “Selling in a Buyers’ Market”. She will share her insights into consumer behaviour and how to apply different buying modes as well as different selling modes. Dennis will also introduce a model that will give sales associates useful tools for more successful dynamic selling.

The third part of the first day, “Moving Forward – How to prepare for the New Norm” will feature a popular debate theme from this year, rate parity, along with discussion of topics that cover sales, discounting, rate parity and marketing when the travel market returns.

The second day will feature three case study workshops on discounting, social media and “Breaking Down the Walls and Closing the Customer Loop”.

The Singapore conference will be followed by events in Hong Kong and Phuket, Thailand in November.

For more information on HSMAI Asia Pacific, visit .

About HSMAI

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide. HSMAI's Americas Region, headquartered in McLean, VA, consists of 40 chapters. HSMAI's European Region, headquartered in Oslo, Norway, consists of five national chapters in Europe. HSMAI Asia Pacific, headquartered in Singapore, has chapters in Singapore, Hong Kong/Macau. Chapters are also under development in Abu Dhabi and Dubai. Visit www.hsmai.org for more information.

Illka Gobius
+65 9105 8268
HSMAI