Driving up the Drive Thru Sales | Cognizant Whitepaper
As a business concept, Drive Thru started in the 1940s and since then has played a pivotal role in bolstering a Quick Service Restaurant’s (QSR) top line in a big way. From customers walking in to place their orders at the order counter, order placement has undergone a sea change of formats over time. Over the years, the order placement process has been dominated by various technologies including Drive Thu, Phone, Online and Mobile Ordering. In the last five years the Drive Thru channel has secured more than 160% of the total QSR sales.