10 steps to improve search engine marketing | hotelnewsnow.com
Last week, Kent Schnepp shared 10 strategies for online success via search engine marketing during a webinar aimed at helping boutique and independent hotels improve their online marketing. Schnepp is chief strategy officer for the search engine marketing firm EngineWorks Incorporated, which is based in Portland, Oregon. Additionally, the West Hills, California-based Boutique & Lifestyle Lodging Association, which sponsored the webinar, is developing a booking engine so consumers can book boutique hotels in one place.
