Meet the experts who will be presenting at the new HSMAI workshop Digital Strategy for Travel Marketing & Distribution, on Monday, Dec. 7 at The Wynn in Las Vegas, Nev.
This session, held in conjunction with the HEDNA 2009 Winter Meeting, will help you set up the appropriate strategies and tactics to insure that you maximize your return in CRM, Digital Marketing, Distribution, eCommerce and Revenue Management programs. You will leave this program with several tactics you can deploy right away as well as key thoughts for your 2010 and beyond business planning.
As Principal of Digital DNA Infusion - Your Digital Experts Network, and incoming Chair of the HSMAI Americas Board of Directors, David has a deep passion for all things digital. His significant experience, on and offline, has including working with industry-leading companies such as ABC, American Express, CBS, Citysearch, Disney, eBay, Google, Hilton, Hyatt, Marriott, Monster, MSN, NBC/Universal, Outrigger Hotels, Ticketmaster, Starwood, and Yahoo.
Eric Richmond - Session Leader: SEO - what can you do to help your properties get the best possible placement within Search Engines even if you do not control or own your websites?
As Managing Director of Expert SEO Consulting, Eric Richmond brings with him more than 15 years of experience in advertising and technology consulting. Prior to forming Expert SEO Consulting, Eric served as VP of Technology and SEO at 360i, where he was responsible for overseeing the development of proprietary technology solutions for 360i in addition to managing the Agency’s SEO practice. Before joining the company, Eric was Director of Strategic Accounts at RichFX, an ASP which provides solutions that enable marketers like Wal-Mart, The Home Depot and Safeway to create fully interactive web based versions of their print catalogs.
Mike Crosson - Session Leader: How to use social media. What is it all about? What can you do with social media? Who are the players that might matter?
Michael Crosson is a successful entrepreneur with a distinguished background in Internet advertising, website development and social media marketing. As the former VP of Sales for MapQuest.com, prior to acquisition by AOL, he worked closely with many of the leading travel providers and big brand names in the industry, including Expedia, Travelocity, American Express, Priceline.com, American Airlines, Visa and hundreds of others. Prior to this, as managing director of a division of Omnicom in London, he worked on British Airways' first website, along with Rolls-Royce, Cunard and other prestigious marques.
Who Should Attend: Geared towards business operators, sales and marketing professionals, e-commerce and distribution executives, and those responsible for an organization’s web content.
Why You Should Attend: This digital workshop will provide travel industry professionals with several tactics they will be able to implement right away. Attendees will also leave with key thoughts for their long-term business planning with regards to the strategic use of digital resources and the maximization of their results.
What You Can Expect: The program includes six modules focusing on strategies and tactics to ensure maximization of return in customer relationship management (CRM), digital marketing, distribution, e-commerce and revenue management programs.
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. HSMAI operates regionally around the globe via Regional boards of directors and staff. There are three regions: the Americas, Asia Pacific, and Europe, and a chapter in the Middle East. Each region has geographic chapters and signature programs and services for association members. HSMAI has a Global board which is made up of delegates from each Region.