VFM Leonardo Chosen by Carlson Hotels Worldwide to Distribute Images and as Primary Distributor of Rich Media
Largest distributor of visual content for hotels worldwide expands relationship with Carlson to enhance visual presentation of its hotels on Carlson brand websites and thousands of websites used by travelers to research hotels online.
Also using the VScape platform, Carlson will deliver their hotel images to thousands of electronic channels and websites in the VNetwork in the formats and delivery methods required. The VNetwork is the largest online visual content distribution network for the travel industry and includes all four GDSs as well as Pegasus and thousands of third-party websites and channels including Travelocity, Orbitz, Priceline, TripAdvisor and more, as such; Carlson's hotel images will be available on the broadest number and variety of relevant sites to provide travel shoppers with a consistent collection of hotel visual content.
“Carlson Hotels believes that visual content is essential to the customer experience. Today customers want a visual to better identify with the product . Carlson Hotels is focused on ensuring that our visual content is always fresh and relevant,” said Christine Brosnahan, vice president Distribution and Reservation Services, Carlson Hotels Worldwide. “VFM Leonardo will assist our hotels in achieving this goal.”
Carlson Hotels has also selected and endorses VFM Leonardo as their preferred distributor of rich media. Individual properties under the Carlson brand flags may choose to distribute their hotel's rich media using VFM Leonardo's VBrochure Online Merchandising System which integrates seamlessly with VScape.
“We’re delighted to extend our relationship with a large hotel chain to enhance the visual presentations of their hotels online,” states Paolo Boni, president & CEO, VFM Leonardo. “In this digital age, consumers are shopping online for hotels on multiple websites and are looking for those hotels that stand out and communicate their experiences in inspiring ways –through visuals. We believe that Carlson will see increased distribution efficiency and online exposure of their hotels’ visual content that will be integral to their increased revenue potential.”
About Carlson Hotels | Carlson Hotels Worldwide is a leading global hotel company with more than 1,050 locations in 76 countries. Its brands include: Regent® Hotels & Resorts, Radisson® Hotels & Resorts, Park Plaza® Hotels & Resorts, Country Inns & Suites By CarlsonSM and Park Inn® . Carlson Hotels Worldwide is part of Carlson, a global travel, marketing and hospitality company.
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that help them better reach, engage, convert and satisfy travel shoppers.
Leonardo"s core products include Vizlly, a Digital Marketing Solution that makes it easy for hotel to drive quality traffic to their hotel website, convert more visitors, and gain incremental revenue through third-party channels; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online travel channels; and MediaConnect, advanced connectivity for travel websites to access the industry"s definitive source of normalized hotel certified visual content.
For more information about Leonardo, visit leonardo.com.