Last room availability, when deep discounts are not enough | hotelmarketing.com
In the old days, last room availability (LRA) was mainly a function of revenue management, nowadays it is becoming increasingly a key driver in the negotiations with the major online travel agents (OTAs). Last week we asked our readers for their take on the increased attention LRA receives, and how they currently handle it. Over 500 readers shared their experience with us. Ranging from the major hotel brands to a small independent property on a Greece island, their feedback spans the whole spectrum of our industry, including other OTAs.
