HSMAI Global Launches Official Chapter in United Arab Emirates
Launch Ceremony Focuses on Best Practices, Ideas for Chapter Growth
A new chapter of the Hospitality Sales and Marketing Association International (HSMAI) chartered in the United Arab Emirates (UAE) on November 2, 2009, during an official ceremony hosted by Jeff Senior, executive vice president of sales and marketing for Fairmont Raffles and global chair of HSMAI.
Senior presented the UAE Chapter with an official certificate and shared best practices and strategic tips for the success of the chapter in the Middle East. After the launch ceremony, the Board of HSMAI UAE discussed the next steps to increase chapter activities and membership.
“We are very excited and enthusiastic about this launch as the HSMAI offers the ideal platform for networking among hospitality and travel professionals,” said Mona Faraj, chair of the HSMAI UAE Chapter. “Professionals in our region have a great need for a range of affordable training and education across all areas of Sales & Marketing.”
The new UAE Chapter currently has nearly 100 active members and is looking to double this number in 2010. UAE Chapter board members include:
- Asma Abdulla Al Fahim, vice president, European International College of Hotel Management and Tourism
- Adrian Deegan, area director of sales & marketing, Rotana Hotels & Resorts
- Tarek Elsherif, regional director of sales & marketing, Millennium & Copthorne Hotels Middle East and North Africa
- Michael Marshall, corporate vice president, sales & marketing, Rotana
- Jeff Strachan, area director of sales & marketing, Middle East & Africa, Marriott international
- Kristie Goshow, Chief Opportunity Officer, smart Thynking FZE
- Richard Haddad, general manager, Vision Hotels
- Sayed Tayoun, director of sales & marketing, Crowne Plaza Abu Dhabi
- Terry Kane, Director of Digital Strategy - Jumeirah Group
Visit for more information on the UAE chapter.
Phone: +1 404-832-7711
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry"s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
HSMAI is the leading association of sales and marketing professionals in the hospitality industry. With over 7,000 members in 35 countries, HSMAI is a global network of individuals, chapters, businesses and organizations. All industry segments are represented including hotels, resorts, airlines, cruise ships, car rental agencies, restaurants, attractions and theme parks, convention and visitors bureaus, destination management companies and reservation sales organizations.
As the regional chapter for the metropolitan area, HSMAI Greater New York serves a community of over 500 hospitality professionals who are committed to the highest standards of service and ongoing professional development.
Membership is open to anyone in hospitality sales, marketing or management as well as travel and tourism educators and service providers who support the industry. HSMAI continues to lead the industry by providing education and market research to its members.