“If you can’t beat ’em, join ’em,” may be the best maxim to explain why travel companies are getting into the virtual meeting business, actually helping clients avoid flying halfway around the globe. Two of the world’s biggest hotel companies, Starwood Hotels and Resorts and Marriott International, are outfitting some of their meeting rooms with telepresence suites, a high-end system that leapfrogs typical videoconferencing technology. Their goal is to rent the rooms to customers who are already embracing virtual alternatives to travel, but do not have telepresence suites everywhere they would like to use them.

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