Hoteliers celebrate Abu Dhabi Formula One Grand Prix success
London -- Deloitte, the business advisory firm, confirms that Abu Dhabi’s hospitality industry received a welcome boost when hosting the UAE’s (United Arab Emirates) first Formula One Grand Prix last weekend. Revenue per available room (revPAR) growth, one of the hotel industry’s key performance indicators, peaked on Friday 30th October up 97.6% according to daily STR Global data. However, occupancy and average room rates hit the highest point during the 3-day event on Saturday the 31 October, at an astonishing 97.5% and US$606 respectively.
“The race was expected to draw 50,000 fans on race day and an estimated 600 million television spectators from around the world, giving the emirate an opportunity to showcase its gracious hospitality, and developments taking place such as Yas Island and Ferrari World, thus extending its appeal to new source markets.”
Alan Switzer, Director in the Sports Business Group at Deloitte, commented: “There is no more prestigious global sporting event that a country can host over a single weekend than a Formula 1 Grand Prix. The trend for international sporting events taking place in emerging nations is here to stay, and may even increase. Sport is being used as a way to market the hosts to potential new investors or tourists whilst bringing new audiences to the sports themselves. It could become a win-win relationship.”
Alex Kyriakidis continued: “Abu Dhabi’s hotels have achieved double-digit growth for five consecutive years, but started to contract in June 2009 as the global economic crises continued to dampen international travel demand during the low season. Despite this, hoteliers in Abu Dhabi still achieve the strongest occupancy (74.2%), average room rates (US$279) and revPAR (US$207) in the Middle East, year-to-September 2009.”
Hotel Performance in Abu Dhabi – October 2009
|Date||Hotel performance (US$)||Percentage change|
|Occupancy (%)||Average room rates||RevPAR||Occupancy (%)||Average room rates||RevPAR|
All analysis in USD.
Both daily and monthly inconsistent data samples were used in this release.
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