HENDERSONVILLE, Tennessee – The Canadian hotel industry posted declines in all three key performance measurements during the week of 1-7 November, according to data from STR.

In year-over-year measurements, the industry’s occupancy decreased 9.6 percent to end the week at 59.1 percent. Average daily rate dropped 3.7 percent to finish the week at CAD$122.13. Revenue per available room for the week decreased 13.0 percent to finish at CAD$72.21.

Among the provinces, Prince Edward Island led the increases in all three key metrics. Its occupancy jumped 33.4 percent to 46.7 percent, ADR rose 8.7 percent to CAD$83.05, and RevPAR was up 45.3 percent to CAD$38.82.

Three provinces experienced double-digit decreases in occupancy: Alberta (-22.0 percent to 57.4 percent); Saskatchewan (-11.0 percent to 77.0 percent); and British Columbia (-10.3 percent to 53.9 percent).

Three provinces in addition to Prince Edward Island reported ADR increases: Saskatchewan (+4.0 percent to CAD$119.24); Manitoba (+3.8 percent to CAD$110.08); and Nova Scotia (+0.6 percent to CAD$113.14). Alberta posted the largest ADR decrease, falling 6.6 percent to CAD$130.81, followed by Ontario with a 4.8-percent decrease to CAD$120.40.

Alberta experienced the largest RevPAR decrease, falling 27.2 percent to CAD$75.03. British Columbia (-12.9 percent to CAD$64.35) and Ontario (-12.8 percent to CAD$71.23) also experienced double-digit RevPAR decreases.

About STR & STR Global:

For more than 20 years, Smith Travel Research, Inc. (STR) has been the recognized leader for hotel industry benchmarking and research. STR and STR Global offer monthly, weekly and daily STAR benchmarking reports to more than 38,000 hotel clients, representing over 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.

Jeff Higley (STR)
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318
STR