Portsmouth, NH/ Tucson, AZ – Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry and simpleview, the leading provider of destination management solutions and interactive marketing strategy for destination marketing organizations, today announced a strategic partnership to connect CVBs and their partner suppliers to automate the distribution of leads.

"By joining forces with simpleview, we will provide our MeetingBroker enabled customers with access to a strong competitive advantage," states Marty Denning, Director, Business Development, Newmarket International. "In today's market, meeting planners continue to move online to research locations and submit RFPs. By automating the distribution of leads, our customers will be able to respond faster, resulting in better customer service and higher conversion percentages."

MeetingBroker and simpleview will enable direct connectivity between CVBs and suppliers, automating the distribution of group and meeting leads directly from CVBs to the participating hotel. Customers will benefit from the full range of lead management features offered by the MeetingBroker platform:

• Quick response to RFPs driven by capabilities to assign and escalate leads
• Reporting capabilities to analyze leads and business delivered by the CVB
• Seamless integration with Delphi®, Newmarket's leading sales and catering software

"Our new relationship with Newmarket International represents another strategic advantage for our CVB partners and their stakeholders, states Richard Reasons, President and Chief Marketing Officer, simpleview. Now meeting leads will seamlessly flow to and from our destination management system and MeetingBroker enabled properties in the 90+ markets we serve which will dramatically improve lead response time and the accuracy and integrity of the data we share."

About simpleview
From 2007 to 2009, simpleview has made the Inc. 5000 list of fastest-growing privately held U.S. companies, placing #2 in the travel category in 2008. Since 1991, the company has maintained a 96% client retention rate while capturing the largest market share in its field, helping 130+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO and interactive marketing and the industry's most advanced CRM and CMS. In the 12 months leading up to Q2 2009, simpleview's CRM system drove $6.8 billion in economic impact for more than 80 simpleview clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. simpleview employs 60+ people in Tucson and San Diego.

About Newmarket International

Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries. Newmarket International's suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world. Newmarket International has over 19,000 installations in over 154 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore.

Newmarket and MeetingBroker are registered trademarks of Newmarket International, Inc.

Marty Denning
Director, Marketing and Business Development
603-430-6718

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