W Hotels Worldwide, the hotel category buster and industry innovator, will mark its debut in Western Europe later this year with the opening of the new W Barcelona. — Photo by W Hotels Worldwide
ASSA ABLOY Hospitality

VingCard Elsafe, a leading hospitality security provider and part of the ASSA ABLOY Hospitality Group, has completed the installation of its Signature mag-stripe lock at the W Barcelona. Completed in July, the most recent development from Starwood Hotels & Resorts Worldwide, Inc. is located in Barcelona, Spain. The 473-room property, designed by world-famous Ricardo Bofill, is a popular tourist attraction centrally located near six museums, FC Barcelona stadium, Ciutat Vella and La Barceloneta. Drawing worldwide attention, a premier hotel property like W Barcelona requires a secure and reliable electronic locking solution like Signature by VingCard.

“W Barcelona, our iconic global flagship hotel for W Hotels, was designed and built with the lifestyle traveler in mind,” said Pedro Martín, Starwood Regional Director of IT Spain and Portugal. “With Signature by VingCard, we chose a lock with a modern look and feel that will provide unsurpassed security for our guests. Based on VingCard’s reputation throughout the industry, we feel confident that the Signature lock was the right choice for our property.”

Designed for the most sophisticated hotels around the world, Signature by VingCard features a 600 event audit trail, re-programmable FLASH RAM lock memory and both magnetic stripe and combo reader options. Additionally, the lock maximizes convenience for hoteliers and provides user-friendly guest interaction. Signature by VingCard also features upgradeable technology and flexible configurations, including an optional mechanical override cylinder and a special high-resistant polymer battery cover.

“With these unique features, our property can continue operate at a constant, high level,” said Martín. “And while the security and efficiency of the property is important, the simplistic yet stylish design of these Signature by VingCard electronic door locks allows our property to create an impressive and lasting first impression on our guests.”

In addition to being secure and reliable, Signature by VingCard features minimal door hardware with only the bezel for card insertion and the designer handle visible on the outside of the guestroom door. It is available in any one of VingCard’s nine different finishes, including two alternative bezel styles – Signature Trend for contemporary designs and Signature Décor for more traditional styles. Additionally, several designers’ collection door handles allow architects and designers to create an aesthetically pleasing environment for hotel guests.

“We developed this lock with architects and designers in mind, allowing hoteliers to maintain a property’s atmosphere from the lobby all the way to the guestroom doors,” said Christian Hénon, president of ASSA ABLOY Hospitality Europe/Middle East/Africa. “By providing hoteliers with the ability to choose the right design for each property, guests will be charmed by these visually appealing luxury locks that keep them safe and secure from the moment they enter the hotel.”

VingCard Elsafe is a world leader in developing locking systems and electronic in-room safes for the hospitality industry, offering user-friendly security systems that meet the unique operational needs of hotels and resorts. For more information, visit or

About VingCard Elsafe | The world leader in hotel security technology, ASSA ABLOY Hospitality has products installed in more than 36,000 properties worldwide, securing in excess of 6 million hotel rooms. The ASSA ABLOY Group, a publicly listed company, is a world leader in security and hospitality systems. VingCard provides numerous electronic locking system solutions, including traditional magnetic-strip, smartcard systems and the latest RFID electronic locks compatible with the main ISO standards: ISO 14.443A (MIFARE), ISO 14.443B, ISO15.693 and NFC-compatible (Near Field Communication), fully integrated PMS interface software solutions, as well as the world leader in wireless online locking solutions for hotels based on ZigBee secured open platform. VingCard has worldwide service and support in more than 166 countries. Elsafe provides the first UL-listed (1037) hotel safe series on the market today in keypad and card-based models. Safes that include a UL-listed internal power outlet to support recharging of laptops and camcorders, full wireless online capabilities and RFID versions compatible with VingCard system. Elsafe customers also enjoy the same worldwide service and support. The ASSA ABLOY Hospitality Group is dedicated to the hospitality industry. For more information on VingCard Elsafe, visit or .

About W Barcelona | W Barcelona, a property of Starwood Hotels & Resorts Worldwide, is a unique destination resort located where Barcelona meets the Mediterranean Sea. Featuring a W Bar, W Lounge, Eclipse rooftop bar, Wet® pool and terrace, Bliss® Spa and state-of-the-art SWEAT® fitness center, the 26 floors, 473-room property is an idealistic retreat. Located near La Barceloneta, Ciutat Vella, Picasso museum and FC Barcelona Stadium, the property offers something for every traveler. For more information, visit .

Ivan Aramayo
Director of Marketing and Communication