HNA International Hotels & Resorts Management looks to IDeaS for Revenue Optimization Support in China
Leading Chinese Hotel Group set for enhanced revenue approach following engagement with leading global Revenue Management provider – IDeaS.
IDeaS Revenue Optimization, the leading provider of pricing, forecasting and optimization solutions and services, announced that it has been engaged by HNA Hotels & Resorts in China, to promote and instill a strategic approach to revenue optimization throughout the organization.
Given HNA Hotel and Resorts' forward-looking approach to hotel management, it sought out IDeaS and their field leading consulting service – IDeaS Advantage – for a revenue management program to review the various aspects of pricing, forecasting and optimization within the organization. The program involved the top executives within the company – including senior sales and marketing staff as well as general managers.
The engagement is amongst the first of its kind in China. Through the engagement, IDeaS is assisting HNA Hotel and Resorts to improve their professional practice and strategic approach in pricing, forecasting and optimization within its hotel portfolio.
"With growth outlooks for hotel companies in China being influenced by a very competitive marketplace, HNA Hotels and Resorts has adopted the strategy of 'Being Proactive, Being Strong.' This strategy means that HNA seek to act in a bold and innovative manner, taking the initiative when competing with the international hotel companies," said by the senior management of the HNA Hotels and Resorts. "Through the engagement with IDeaS, HNA Hotels & Resorts will leverage IDeaS professional expertise and experience to identify any areas of improvement within its hotels. Working with IDeaS will ultimately improve our revenue mix and optimization, accelerating HNA Hotels & Resort brand growth and internationalization."
"With their pledge to better understand revenue management and how it can improve their organizations overall approach to pricing, forecasting and optimization, HNA have demonstrated that they are a field leader in the local Chinese hotel sector," said James Zhao, IDeaS sales manager for Greater China. "Through IDeaS' continued expansion into the Chinese marketplace, our company is looking to partner with a range of leading national hotel groups, like HNA, to improve revenue optimization standards and further industry understanding."
IDeaS is committed to working closely with hotel and hospitality organizations throughout China to support them in reaching their optimal revenue levels through the application of revenue management best practice.
"By providing Chinese hotels with ongoing guidance and extra resources, IDeaS will be able to help local hotels and hospitality companies achieve optimized pricing now and into the future," said James Zhao.
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With more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software and advisory services. Powered by SAS® and with nearly three decades of experience, IDeaS proudly supports more than 10,000 clients in 124 countries and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing.
IDeaS empowers clients to build and maintain revenue management cultures—from single entities to world-renowned estates—by focusing on a simple promise: Driving Better Revenue.
IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities—not just for rooms, but across the entire hotel enterprise. For more information, visit www.ideas.com.