Casinos Play SAS Analytics Card, Win Prestigious Innovative Solutions Award
Total enterprise profit optimization software offers big payback at The Venetian and The Palazzo
The Future of Profit Optimization
"We have stepped into the future of profit optimization by combining revenue management, sales and marketing, and CRM." said Rom Hendler, Corporate Vice President Strategic Marketing, Las Vegas Sands Corporation. "By aligning all distribution channels with pricing strategy, we're allocating inventory in ways that better serve our most profitable customers."
The company's top priorities were to address its organizational structure and leverage integrated software systems. Integrating IDeaS Revenue Management with SAS Customer Intelligence enhanced The Venetian and The Palazzo forecasts, helping them offer the right product, to the right customer, at the right time and price. Their marketers and revenue managers agree that analytic insights are improving decisions, helping them increase profits.
"Better inventory and pricing requires visibility into customer-specific buying behavior, pricing history and performance," said Kelly McGuire, Product Marketing Manager for Gaming and Hospitality. "SAS and IDeaS help give decision makers at The Venetian and The Palazzo that closer look so they can optimize pricing."
Building on the SAS Business Analytics Framework, SAS offers targeted business solutions for enterprise intelligence, customer intelligence, financial intelligence, supply chain intelligence and more – with turnkey solutions for various vertical markets, such as hospitality and entertainment, financial services, life sciences, healthcare, retail and manufacturing. As IDeaS incorporates SAS' technology and data from SAS solutions, customers immediately benefit thanks to Software as a Service (SaaS) delivery.
About SAS | SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.
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