Largest Japanese Hotel Consortium Switches to Sabre Hospitality Solutions as Marketing Provider
Japan Rail Hotel Group cites local Tokyo office and Japanese version of CRS as top reasons for switching
"In the last few years SynXis has clearly established itself as the leader in online marketing for hospitality groups in Asia, and through Granvia we have been able to see why," said Ken Yamaguchi, secretary of JR Hotel Group. "Their proven expertise, local support in the Asia Pacific region, and the fact that their control center and booking engine are available in Japanese, made it a clear-cut choice to switch to them as our distribution partner."
SynXis is a key component of Sabre Hospitality Solutions, recently established to meet hoteliers' need for a comprehensive distribution, marketing, and technology solution. The new hospitality group enables SynXis customers to leverage the expertise and support of all of Sabre's hospitality businesses.
Adds Yamaguchi: "The investment that Sabre continues to make in hospitality was a strong indicator to us that this is a company who is committed to helping its customers grow."
"The Japan Rail Hotel Group is a strong name consistent with quality in Japan, making them an important win for us in the region," said Yasaka Tazawa, country manager for SynXis Japan. "Japan Rail's choice of SynXis as their marketing provider is a testament to the strong foothold that Sabre Hospitality Solutions has been establishing in the growing Asian Pacific market. Our investment in the region has been met with an extremely positive response from hoteliers in Japan."
About Sabre Hospitality Solutions
Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding's technology, marketing and distribution tools to bring hotel suppliers a global end-to-end solution. Sabre's hospitality expertise and portfolio of solutionshas grown significantly over the last several years and now includes SynXis, whichprovides distribution technology and marketing services; E-site Marketing, the leading hospitality Internet marketing solutions provider; Sabre Travel Network Hotels, GDS distribution and media products provider; Sabre Hotel RFP, which develops, delivers and manages hotel requests for proposals into a single; and Sabre Media Solutions for GDS and other creative services in hospitality.
Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at http://www.sabre-holdings.com.
Director, Marketing & Communications