2009 Hoteliers Of The World
Sir Rocco Forte: Making His Own Noise
During the interview for the Corporate Hotelier of the World award, 2009 honoree Sir Rocco Forte made several references to the importance of the highest standards of service. He referred to mentors like Giulio Gelardi, who ran London’s Savoy Hotel for Trusthouse Forte and taught an impressionable Forte about layout, staffing and organization. Forte also talked about just having returned from a memorial service for Bruno Rotti, longtime restaurant manager at Claridge’s, who Forte remembers as a meticulous professional, extremely elegant, cultured and having an incredible eye for detail. “Then you see some of the people running around today giving themselves a lot of credit and they know nothing in comparison—and it irritates me,” Forte says.