The U.S. hotel industry posted declines in all three key performance measurements during the week of 8-14 November 2009, according to data from STR.

In year-over-year measurements, the industry’s occupancy fell 6.4 percent to end the week at 52.6 percent. Average daily rate dropped 9.9 percent to finish the week at US$95.86. Revenue per available room for the week decreased 15.7 percent to finish at US$50.47.

Among the Top 25 Markets, San Francisco/San Mateo, California, experienced the largest occupancy increase, jumping 9.7 percent to 79.0 percent, followed by Denver, Colorado (+8.9 percent to 61.1 percent), and Phoenix, Arizona (+8.1 percent to 69.7 percent). Houston, Texas, posted the largest occupancy decrease, falling 27.9 percent to 58.8 percent.

All of the Top 25 Markets reported ADR decreases for the week. Nashville, Tennessee, posted the smallest ADR decrease, falling 5.2 percent to US$98.81. New Orleans, Louisiana, ended the week with a 32.7-percent decrease to US$109.43—reporting the largest ADR decrease among the top markets—followed by Chicago, Illinois, with a 22.5-percent decrease to US$113.27.

San Francisco/San Mateo was the only market to experience a RevPAR increase, up 1.0 percent to US$111.44. Three markets reported RevPAR decreases of more than 30 percent: New Orleans (-46.0 percent to US$61.30); Houston (-39.5 percent to US$54.59); and Chicago (-33.6 percent to US$65.15).

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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