ITB Berlin focuses on social media

As of now ITB Berlin is to become more active on the social web, where it will discuss the latest trends and news from the tourism industry. Advance extracts from the annual ITB World Travel Trends Report will also be published online in order to provide journalists with early information on developments in the tourism market.

In future the world’s largest travel trade show, which annually in March welcomes around 8,000 journalists from more than 90 countries to Berlin, will be using numerous social media portals to engage in interesting discussions on the subject of tourism.

ITB Berlin has launched the “ITB Berlin Pressenetz” on Xing and the ITB Berlin Press Newsroom on LinkedIn to give journalists networking on the web a quick and uncomplicated means to exchange views about travel news and trends. ITB Berlin is also on Twitter, where journalists and industry experts can find out about this vibrant industry and communicate in real time. Journalists who log on to the ITB Facebook page can also find a multimedia overview of all the fair’s social media activities. Each portal will publish advance extracts from the ITB World Travel Trends Report. All the ITB Berlin and ITB Convention press releases can also be subscribed to via RSS feeds. Videos and original commentaries are available over ITB Berlin’s youTube channel, at .

“We have taken on this growing market with online communities at just the right time and regard the social web as an appropriate way to actively observe the travel market and openly discuss trends“, commented David Ruetz, Senior Manager, ITB Berlin.

About ITB Berlin and the ITB Berlin Convention | ITB Berlin 2010 will take place from Wednesday, 10 to Sunday, 14 March. ITB Berlin will be open to trade visitors only from Wednesday to Friday. Parallel with the trade fair, the ITB Berlin Convention will be held from Wednesday to Saturday, 10 to 13 March 2010. Full details of the programme can be found at www.itb-kongress.com. ITB Berlin is the world’s leading travel trade show. In 2009 a total of 11,098 companies from 187 countries exhibited their products and services to 178,971 visitors, who included 110,857 trade visitors.

Astrid Zand
+4930 3038-2275
Messe Berlin GmbH