LateRooms and Booking.com Top Greenlight Search Integrated Search Report for the Hotel Sector
According to Greenlight’s research, the most visible websites in natural search during September 2009 were LateRooms, PremierInn and Booking.com, reaching 57 per cent, 31 per cent and 31 per cent of the searching audience respectively. Of the top ten sites, eight were agents or aggregators and two were hotel chains; PremierInn and Hilton – a new entrant into the top ten.
The paid search section of the report determines an advertiser’s share of voice based on: how often they appear on Google, which ad position they are bidding for and the search volume generated for the keywords they bid on. The ranking represents visibility across the top 100 keywords in September 2009.
Booking.com has the greatest share of voice in paid search across all keywords reaching 38% of the searching audience. Advertisers’ share of visibility was consistently higher in Q3 than those reported by Greenlight in Q2, which can be attributed to the increase in spend for paid search during the months of July and August during the holiday season. The best performing hotel chain in paid search is Travelodge with 10% share of voice, having taken over Q2’s most visible brand Marriott, left with 4% visibility.
Greenlight Search currently produces quarterly integrated reports on flight, online gaming and hotel sectors. They also cover a broad cross section of industries including insurance, mortgages & loans, credit cards, car hire and finance, amongst others.
Greenlight is an award winning, specialist search marketing agency providing targeted and accountable natural and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.
Greenlight, founded in 2001 by Warren Cowan, provides a full range of search engine marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.
Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.
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