VFM Leonardo Selected to Distribute Virtual Tours for Aston Hotels & Resorts
Leading Hawaiian Hotel and Resort Company to use VFM Leonardo’s VBrochure Online Merchandising System to distribute virtual tours for 25 hotels and resorts throughout Hawaii and its two new mainland properties
VFM Leonardo, leader in online visual content distribution for hotels, today announced that it has been selected by Aston Hotels & Resorts to distribute virtual tours for their 25 hotels and condominium resorts throughout Hawaii and its two new mainland properties. Aston Hotels, formerly ResortQuest Hawaii, has been a leading provider of hotels, condominium resorts, villas and cottages in Hawaii for the past 60 years.
Using VFM Leonardo's VBrochure Online Merchandising System, Aston will be able to manage and distribute their virtual tours within a multimedia viewer powered by VFM Leonardo to thousands of electronic channels and websites in VFM Leonardo's VNetwork - the largest online visual content distribution network for the global travel industry including all four GDSs as well as Pegasus, online travel agencies Travelocity, Orbitz, Priceline and thousands more.
“The scope of VFM Leonardo’s distribution network exceeds any other we've seen. When most of our guests are finding us online on a countless number of websites, getting maximum visibility of our properties is absolutely essential,” said Sharon McAuliffe, Senior Director of E-Commerce, Aston Hotels. “We believe that virtual tours are highly influential on traveler’s purchase decisions and an effective way to ensure our beautiful properties stand out online and drive bookings.”
“When viewing virtual tours, a travel shopper’s likelihood of booking increases by 67% as proven by a study of over one million online travel shoppers,” said Paolo Boni, President and CEO, VFM Leonardo. “We believe Aston will achieve impressive returns by merchandising their hotels online with hotel virtual tours in front of in-market travel shoppers across the internet.”
About Aston Hotels & Resorts
Aston Hotels & Resorts operates a diverse range of condominium resorts and hotels with accommodations from hotel rooms and condominium suites, to villas and cottages that suit any lifestyle, taste or budget. Based in Honolulu, the company manages more than 4,500 rooms in 27 properties on the four major Hawaiian Islands, South Lake Tahoe, California, and Sun Valley, Idaho. For more information, visit or call toll free 866-774-2924.
Aston is an operating segment of Interval Leisure Group, Inc. (Nasdaq: IILG), a leading global provider of membership and leisure services to the vacation industry.
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit . Follow us on Twitter at @VFMLeonardo.
