Balancing education and interactive discussion on solutions for the European hospitality industry, the 2010 European Hospitality Technology Educational Conference (EHTEC) Advisory Council has created a program that reflects the immediate needs of hospitality technology professionals. EHTEC 2010, produced by Hospitality Financial and Technology Professionals (HFTP®), offers two full days of focused technology education and various networking opportunities with peers and vendors. The conference is February 14-16 at the Amsterdam Hilton in Amsterdam, The Netherlands. Registration is now available online.

Over the past four years, the popular conference has been instrumental in bringing the latest technology information to its attendees. The EHTEC Advisory Council, a group of global hospitality experts, designed the education program to highlight tough technology issues like the recession's impact on technology, cloud computing, mobile distribution, green/sustainable technology and more.

"The Advisory Council has taken what we believe are currently the most important hospitality technology issues in Europe and plugged them into the schedule," said Michael Levie, CEO of CitizenM and EHTEC Advisory Council chair. "Sharing and transfer of knowledge will stand central throughout the conference and its presentations, assisting the participants navigating through the complex hospitality technology world."

Visit www.ehtec.eu for registration, schedule, special discounts on hotel, exhibitor and sponsorship opportunities and more. The Amsterdam Hilton, home of EHTEC for the fourth year, is a contemporary hotel just 15 minutes by taxi from Schiphol airport and a 15 minute walk from the city centre. Located in Amsterdam's commercial and financial district, it's just minutes from some of the most exclusive shopping streets. For more information about EHTEC 2010, send inquiries to [email protected], call (800) 646-4387 or +1 (512) 249-5333.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP, visit www.hftp.org. For the latest news, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.

Katy Walterscheidt
Communications Specialist
+1 (512) 249-5333 (Ext 27)
HFTP