Hotel Biz May Lack Luster, But W Hollywood Opening Is All Glam |
This isn’t exactly the best environment for opening a hotel. Still developer Gatehouse Capital Corp. and hotel operator Starwood Hotels and Resorts Worldwide Inc. are rolling out their new Hollywood hopeful on Thursday: The 305-room W Hollywood hotel in the center of Tinsletown. In a style fitting the location, the hotel’s unveiling won’t lack for glitz and glam. A day after the hotel’s opening, a “civic recognition event” on Friday is expected to draw 300 to the hotel, including Los Angeles Mayor Antonio Villaraigosa. The event will include appearances by late-night television host Jimmy Kimmel and singer Robin Thicke. This weekend, the W will host the Grammy Awards post-event party for EMI’s Capitol Records, which is headquartered across the street from the hotel.
