Expedia's strategy for Europe in 2010 will be about improving how it gets its inventory to market and driving demand for hotels. Speaking to Wall Street analysts, Dara Khosrowshahi, chief executive said: "2009 was good for getting the company infrastructure right and growing inventory. "2010 it’s time to start executing better on the improved inventory," adding that demand "would be pushed from multiple channels, SEO, SEM and brand channels."

During last year he said Expedia added 9000 merchant hotels in Europe, and that he wanted a similar number added during 2010.

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