VIDEO: The Role of OTAs in the Travel Planning Process
VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode on VTV Channel: The Role of OTAs in the Travel Planning Process with Chris Anderson, Assistant Professor at the Cornell School of Hotel Administration. Referencing the results of a recent study, “The Billboard Effect,” which found that hotels that are listed on OTAs see increased reservations on their own sales channels (call centers, booking engines, etc?), Anderson offers tips on how to use these marketing vehicles to increase conversions. Learn the answer to the question: “What can I do to increase conversions?” Watch it now »
What topics were covered last season?Check out this guide for links to previous VTV Channel episodes on hotel online merchandising, eBusiness strategies, generational marketing, social media and more!
Next Week’s Episode:
What is VTV? | VTV is a video blog where you will find short interviews with industry experts on the
most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet.About VFM Leonardo | VFM Leonardo is a technology leader in online visual content management and
distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at .
