HITEC 2010 to Discuss How to “Tweet Up” Potential Customers
With over 700 million people actively engaging through social media, this is an opportunity hospitality professionals can not ignore. During his general session "I'm Going to Tweet You Up" at the 2010 Hospitality Industry Technology Exposition and Conference (HITEC®), trendsetter Michael Tchong will explore the latest social networking trends and discuss its importance in the hospitality technology industry. HITEC 2010, a service of Hospitality Financial and Technology Professionals (HFTP®), is June 21-24 at the Orange County Convention Center in Orlando, Fla. USA.
After his successful general session at HITEC 2008, Tchong brings new material and insight into the latest social media trends that are highlighted in his e-book Social Engagement Marketing. "The hospitality industry is constantly evolving to keep up with what customers expect in terms of technology," said Frank Wolfe, CAE, CEO of HFTP. "As a noted trend analyst, Michael Tchong is a valuable resource that can help hospitality professionals use the benefits of social networking to tap into customer expectations."
Tchong is the founder of Ubercool, a next-generation marketing services company that publishes and produces trend-setting media and entertainment properties. Tchong's 20 years living at the leading edge of consumer technology trends has earned him a reputation as one of the savviest thinkers of the information age.
HITEC 2010 offers attendees a one-stop shop for essential education, access to experts and hospitality technology vendors, networking with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines. This year's exhibit hall also features the newest version of GUESTROOM 20X, a special exhibit showcasing the most innovative technologies for the guestroom.
Attendee registration and the Housing Bureau are now available online at
About HFTP
Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP, visit www.hftp.org. For the latest news, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.
Katy Walterscheidt
Communications Specialist
+1 (512) 249-5333 (Ext 27)
HFTP
