Independent Hotels and Resorts Attract Guests, Increase Revenue Using Social Media and E-Marketing to Promote Direct Website Bookings, Loyalty
Personalized Service, Engaging Guests in the Era of Internet & Social Marketing Proves a Winning Strategy for Independent Hoteliers to Outshine Large Chains
For independent hotels and resorts, the era of social media, internet marketing, and fully-integrated direct website online booking software are providing new revenue generating strategies that reach travelers with a message of unique guest experiences and personal service. Independent properties are more effective with social media strategies than large chains burdened with corporate guidelines. Creative independent operators are responding quickly to the evolving needs of guests who are traveling less frequently. The result is guest loyalty, valuable word of mouth referrals, and higher revenues. Maestro PMS by NORTHWIND
offers a complete suite of online revenue-generating tools including ResWave integrated booking engine with real-time guest-driven booking of rooms, spa, and other activities complemented by expert internet marketing services for social media and email marketing.“Social media generates hundreds of room nights”
The Gainey Suites Hotel in Scottsdale has a strong Twitter following along with videos on YouTube and attractive property shots on its Flickr photo sharing site. The high-end destination uses Facebook to feature hotel special events and promotions that leverage its current number-one TripAdvisor ranking. “Social media gives our hotel freedom to do creative things online we cannot do on our website,” said Rich Newman, general manager of the Gainey Suites Hotel. “We use Maestro’s ResWave booking engine on our website with links to our social media pages. Our link to YouTube videos on the ResWave page drives business because guests can see rich-media hotel presentations and book rooms immediately. Our social media strategy generates hundreds of room-nights and adds to our F&B business.”
Gainey Suites links its Maestro ResWave booking page to property photos, floor plans and enhanced room descriptions. “Chains have corporate social media programs, but are constrained by policy guidelines. Independents like Gainey Suites can respond to market changes and promote their hotels with a creative style that builds an image of a unique, personalized, destination that people respond to by making reservations,” Newman said.
Independents boost occupancy & referrals with more personal touch online
Social media channels drive ROI, referrals and direct website bookings for lower cost
For a demo of the Maestro Property Management Suite featuring the ResWave Booking Engine, please contact NORTHWIND at 1.888.667.8488 or email [email protected].
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Enhance guest service, improve efficiency and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf, CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted and Web platforms.
About NORTHWIND – Maestro PMS | NORTHWIND is recognized in the hospitality industry for its “standard setting” Diamond Plus Service and robust integrated Maestro resort hotel software technology. With over 30 years experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands you need a scalable, flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control and profitability.
Macarena Lorenzini
+ 1 888 667 8488