STR Global posts Americas performance results for February 2010

The Americas region recorded mixed results in the three key performance metrics when reported in U.S. dollars for February 2010, according to data compiled by STR and STR Global.

In February 2010, the region’s occupancy ended the month virtually flat with a 0.8-percent increase to 53.4 percent, average daily rate fell 2.7 percent to US$99.81, and revenue per available room dropped 2.0 percent to US$53.35.

Among the key markets of the region, Vancouver, British Columbia, which hosted the 2010 Winter Olympics 12-28 February 2010, reported the largest increases in all three key metrics. The market’s occupancy rose 37.7 percent to 86.0 percent, ADR increased 123.8 percent to US$222.80, and RevPAR jumped 208.3 percent to US$191.59.

Sao Paulo, Brazil, also experienced a large occupancy increase, rising 21.8 percent to 56.5 percent. Alberta, Canada, posted the largest occupancy decrease, falling 11.3 percent to 54.4 percent.

Other than Vancouver, three markets reported ADR increases of more than 20 percent: Sao Paulo (+33.9 percent to US$98.25); Rio de Janeiro (+32.3 percent to US$214.67); and Manitoba/Saskatchewan, Canada (+22.1 percent to US$108.19). Chicago, Illinois, posted the largest ADR decrease, falling 9.7 percent to US$92.17, followed by Washington, D.C., with an 8.4-percent decrease to US$135.83.

Sao Paulo (+63.1 percent to US$55.50) and Rio de Janeiro (+37.1 percent to US$151.45) followed Vancouver with large RevPAR increases. Washington, D.C., fell 9.7 percent to US$76.81, reporting the largest RevPAR decrease for the month.

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STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the

hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.