HFTP Announces Microsoft as Patron Sponsor of GUESTROOM 20X
Hospitality Financial and Technology Professionals (HFTP®) announced today that Microsoft is the patron sponsor of GUESTROOM 20X, a futuristic guestroom featuring the hospitality industry's most innovative technologies. The exhibit debuts at the 2010 Hospitality Industry Technology Exposition and Conference (HITEC®), the world's largest hospitality technology exposition and conference. HITEC 2010, produced by HFTP, is June 21–24 at the Orange County Convention Center in Orlando, Fla. USA.
“With the pace of technology change, it is important to understand what possibilities lay ahead," said Geoff Cairns, worldwide managing director of Hospitality & Travel for Microsoft. "The vision GUESTROOM 20X explores serves as a great guide post towards the development of the supporting systems, infrastructure and cloud services which themselves are evolving quickly to meet the needs of our industry.”
GUESTROOM 20X is a model guestroom featuring the latest and near-future technologies for the modern hotel room. HFTP produces a new version of the special exhibit every other year, after a worldwide, comprehensive search of existing, cutting-edge and future guestroom innovations. The exhibit originally debuted at HITEC 2006 and has been on display at various trade shows since. Technologies in the exhibit include non-traditional types such as lighting, eco-friendly products, fabrics and furniture, as well as traditional technology such as next-generation televisions, telephones and robots.
“Over the years, GUESTROOM 20X has become an important reference for the future of guestroom technology,” said Frank Wolfe, CAE, CEO of HFTP. “It takes a lot of time and hard work to pull the model guestroom together and we appreciate Microsoft's support in fostering the future of our industry.”
Submit a Technology for GUESTROOM 20X
HFTP is conducting a comprehensive global search for the latest and near-future technologies for the newest version of GUESTROOM 20X. The deadline to submit a technology for consideration is Wednesday, March 31. Those submitting a technology do not have to be a member of HFTP or a current HITEC 2010 exhibitor. Submissions are carefully chosen by the GUESTROOM 20X Task Force, a group of hospitality technology leaders and experts. Applications are available at
About HFTP
Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP, visit www.hftp.org. For the latest news, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.
Katy Walterscheidt
Communications Specialist
+1 (512) 249-5333 (Ext 27)
HFTP
