As the digital realm becomes increasingly integrated in day-to-day business practices, the revenue management and Internet marketing fields become more closely connected. On Monday, June 21, 2010, hospitality sales and marketing professionals will gather at the Hospitality Sales and Marketing Association International (HSMAI) Revenue Management & Internet Marketing Strategy Conference at the Orange County Convention Center in Orlando, Fla. to discuss how these two disciplines have evolved and the best practices for optimizing revenue today.

The 2010 conference, held prior to the HITEC show, will explore revenue optimization, pricing, ecommerce and Internet marketing topics in the context of the slowly recovering economy with a powerful keynote presentation and 16 breakout sessions.

Interview with Kathleen Cullen of Inspire Resources, co-author of Defining Revenue Management and the upcoming The Evolving Dynamics of Revenue Management: A Comprehensive Raod Map for Hotel Owners, Operators & Practitioners, from the HSMAI Reveneue Management Special Interest Group and the HSMAI Foundation, discusses current trends in revenue management.

The new publication will be released in conjunction with HSMAI's Revenue Management & Internet Marketing Strategy Conference, June 21, 2010, in Orlando, FL. The conference, co-located with the annual HITEC show, is produced by the thought leaders at the forefront of the increasing convergence of the revenue management and internet marketing fields within the hospitality industry.

“As the industry slowly recovers from the recession, optimizing revenues and leveraging the internet as a marketing medium has never been more important,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “This conference will bring together thought leaders to discuss the emerging trends and best practices in revenue management and Internet marketing, and how you can leverage them to drive business.”

Best-selling business author Rafi Mohammed will deliver the keynote address, "How Successful Companies Use Price to Profit and Grow." He will discuss the premise of his latest book, The 1% Windfall, regarding how even a one percent increase in price can create billions of dollars in new profits. Mohammed will also offer insight on how to effectively analyze the profit disconnect that exists in business today, providing attendees with a sound strategy for creating products and prices that satisfy all of a company's customers.

Attendees will choose from 16 breakout sessions, designed to offer practical and concrete takeaways that they can implement immediately after returning from the conference.

Conference session topics include:

Revenue Management sessions:

• What Every Internet Marketer Needs to Know About Revenue Management
• Advanced Pricing
• Total Hotel Revenue Management
• I Won't See You at the Water Cooler: The Plusses and Minuses of Centralizing, Clustering, and Outsourcing Your Revenue Management
• What About the Buyer: How Key External Stakeholders View Revenue Management Practices
• Segmentation: Is It Really What You Think It Is?
• Who is your Chief Competition Officer?
• The 2010 OTA Landscape: OTAs & OTA Alternatives

Internet Marketing sessions:

• Focus on Mobile Marketing
• Social Media Strategy
• What Every Revenue Manager Needs to Know About Internet Marketing
• The Future of Search
• The Billboard Effect
• Social Media in 30 minutes a Day: Choosing the Right Tools for your Strategy
• Internet Marketing Think Tank
• Evolving Your Online Marketing

Qualified attendees are eligible for free registration to the HITEC show, the world’s largest hospitality technology exposition.

Conference partners include ClickSquared, Digital Alchemy, EasyRMS, HFTP, IDeaS - A SAS Company, JDA Software Group, Milestone Internet Marketing, Rainmaker, Rubicon, TRAVELCLICK and Vizergy. For more information on the Revenue Management & Internet Marketing Strategy Conference, or to view a full schedule visit .

About HSMAI

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

Rachel Rosenberg
+1 404-832-7711
HSMAI