Designer Hotels: Will the Wealthy Pay to Sleep With Armani or Versace? | bnet.com
Fashion designer Giorgio Armani recently opened his first hotel in Dubai and plans another in Milan. Both are part of trend among designers to extend their brands through hotels — while making big money along the way. (Rooms range from $1,100 to $11,000 a night.) After all, the wealthy always need a place to stay, so why not in a designer hotel?