Revenue management has continued to evolve in the hospitality industry, especially in recent years due to the changes in the economic environment. To address the growth and change in the revenue management field, HSMAI’s Revenue Management Special Interest Group advisory board commissioned inspire resources to author “The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners.” Published by the HSMAI Foundation, it will debut at HSMAI’s Revenue Management & Internet Marketing Strategy Conference on June 21, 2010, in Orlando, Fla.

“The biggest change I’ve seen in the past five years is, of course, the economic environment,” said co-author Kathleen Cullen, founding partner of inspire resources. “The industry has definitely been struggling with market share and unfortunately this has resulted in many hotels getting involved in price wars, dropping prices, which results in a vicious cycle.”

This HSMAI Revenue Management Special Interest Group publication includes the very latest information on understanding the market, market segmentation, forecasting, revenue strategy, pricing, inventory control strategies, and performance analysis. Included are a plethora of case studies to help readers optimize revenue of a specific hotel company or independent hotel.

“So much has changed in industry rate management in the past few years, it was essential for the HSMAI Foundation to work closely with HSMAI and HSMAI’s Revenue Management Special Interest Group leadership to capture and share today’s best practices and solutions in revenue management with the release of this new publication,” said Fran Brasseux, HSMAI Foundation Executive Director.

The publishing partner for “The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners” is TRAVELCLICK, with sponsors STR, and EasyRMS. Copies of the publication are available for pre-order at . Special bulk-order pricing is available.

Cullen will be among the speakers at HSMAI’s Revenue Management & Internet Marketing Strategy Conference, speaking on “What Every Internet Marketer Needs to Know About Revenue Management.” That is one of 16 breakout sessions at the conference, which will also include a keynote address by noted business author Rafi Mohammed on “How Successful Companies Use Price to Profit & Grow.” For additional information on the conference, visit .

About HSMAI and HSMAI Foundation | HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Established in 1983 to serve as the research and educational arm of HSMAI, the HSMAI Foundation's mission is to expand and enhance the educational opportunities available to hospitality sales and marketing executives and to increase the amount of in-depth research conducted on behalf of the profession. For more information on HSMAI or the Foundation, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit or . Join our social networking communities on Twitter, LinkedIn and Facebook.

About the HSMAI Revenue Management Advisory Board | The HSMAI Revenue Management Advisory Board is responsible for providing leadership for HSMAI’s Revenue Management Special Interest Group (SIG). The SIG is advancing the revenue management discipline by being its leading source for education, best practices exchange, thought leadership and networking for revenue management professionals, other sales and marketing professionals, and senior management in the hospitality industry.

Rachel Rosenberg
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HSMAI