The European hotel industry posted generally favourable results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for April 2010, according to data compiled by STR Global.

Source: STR GlobalSource: STR Global
Source: STR Global

“Demand for European hotel rooms continue to improve. With a relatively flat increase of new supply across the region, we saw occupancies and average room rates picking up against weak results in early 2009”, said Elizabeth Randall, managing director of STR Global. “Europe continues on its path of recovery with European RevPAR for the first four months of this year being (US)$6 higher than year-to-date 2009, but (US)$26 lower than year-to-date 2008”.

Highlights from key market performers for April include (year-over-year comparisons, all currency in euros):

  • Tel Aviv, Israel, reported the largest occupancy increase, rising 34.9 percent to 78.3 percent, followed by Frankfurt, Germany with a 30.8-percent increase to 65.9 percent.
  • Three key markets posted occupancy decreases of more than 5 percent: Cardiff, Wales (-9.6 percent to 67.7 percent); London, England (-6.1 percent to 77.4 percent); and Edinburgh, Scotland (-5.6 percent to 73.2 percent).
  • Munich, Germany, rose 67.7 percent in ADR to EUR140.81, reporting the largest increase in that metric, followed by Düsseldorf, Germany with a 43.5-percent increase to EUR114.83.
  • Two markets experienced ADR decreases of more than 15 percent: Salzburg, Austria (-21.7 percent to EUR77.65), and Copenhagen, Denmark (-18.4 percent to EUR94.64).
  • Three markets reported RevPAR increases of more than 50 percent: Munich (+99.1 percent to EUR95.50); Frankfurt (+67.1 percent to EUR84.30); and Düsseldorf (+62.2 percent to EUR61.69).
  • Copenhagen posted the largest RevPAR decrease, falling 19.8 percent to EUR50.85, followed by Salzburg (-14.8 percent to EUR46.75) and Cardiff (-12.4 percent to EUR43.22).

Source: STR GlobalSource: STR Global
Source: STR Global

About STR Global 

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the

hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.

Konstanze Auernheimer (STR Global)
Director of Marketing
+44 (0)207 922 1961
STR Global