I have made a major issue of what metrics should be looked at by hotel industry prognosticators, and the need to look at a wide variety of things all over the world to really try to get a good sense of where we are headed. It is not sufficient to use just the standard metrics that have been used by the industry that proved so wrong. While there are a lot of indicators that the economy in the United States is improving, there are a lot of counter balancing reasons why average daily rate may not rise the way you and some prognosticators dream for.

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