6 reasons why ADR might be slow to rise
By Joel Ross , President at Citadel Realty Advisors
I have made a major issue of what metrics should be looked at by hotel industry prognosticators, and the need to look at a wide variety of things all over the world to really try to get a good sense of where we are headed. It is not sufficient to use just the standard metrics that have been used by the industry that proved so wrong. While there are a lot of indicators that the economy in the United States is improving, there are a lot of counter balancing reasons why average daily rate may not rise the way you and some prognosticators dream for.
Joel Ross is principal of Citadel Realty Advisors, successor to Ross Properties, the investment banking and real estate financing firm he launched in 1981. A Wharton School graduate, Ross began his career on Wall Street as an investment banker in 1965. A pioneer in commercial mortgage-backed securities, Ross, along with Lexington Mortgage, and in conjunction with Nomura, effectively reopened Wall Street to the hotel industry.More from Joel Ross