Industry Update
Press Release 4 June 2010

The Rocco Forte Collection Unveils Luxury Property in Abu Dhabi, opening in 2010

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The Rocco Forte Collection

Europe’s leading luxury hotel brand, The Rocco Forte Collection, has unveiled the details of its first property in the Middle East, due to open in Abu Dhabi in autumn 2010. This will be followed by a 146-bedroom property opening in Jeddah in autumn 2011, A 90 All-suite Golf, Spa & Villa Resort in Marrakech in 2011 and a 275 bedroom property in Cairo in 2013. The Company currently has 13 luxury hotels in major cities across Europe.


The 28,000 sqm, 281-bedroom hotel will be located in the district which is set to become the new commercial centre of the city, within easy reach of downtown Abu Dhabi, the Abu Dhabi Exhibition Centre, the airport and Yas Island. The new build property will be housed in a stunning 12-floor curved glass structure designed by architect WS Atkins and Partners. Interiors are being created by Dubai-based interior design specialists KCA International under the careful guidance of Olga Polizzi, Director of Design for The Rocco Forte Collection, and sister of Sir Rocco Forte. The hotel will be the first to deliver a stylish European and Middle Eastern design to the city. It will have a sophisticated, contemporary feel and, like all Rocco Forte Collection hotels, will reflect its location by using local artwork and Middle Eastern accents in accessories and fabrics.

The owner and developer of the hotel is Al Farida Investments, a conglomerate based in Abu Dhabi which primarily invests in hospitality and leisure, retail and real estate.

Sir Rocco Forte, Chairman and CEO of The Rocco Forte Collection comments:

“We have spent twelve years building our luxury hotel business in Europe, and are now greatly excited about expanding into the Middle East. The opening of our new Abu Dhabi hotel next year will be a significant milestone for the Company and we are confident that the fresh approach we will bring to the region will be welcomed by business and leisure travellers alike.

“I am very pleased to be operating again in the region and in particular in Abu Dhabi. The city’s financial wealth and political position as capital of the UAE make it the ideal location for our premier opening in the Middle East.”

The generously proportioned guest bedrooms will be decorated in shades of green, yellow and terracotta and will feature large leather panels behind the headboards, curved modern sofas, workstations with comfortable leather chairs and art work by local artists and the poet Adonis. The spacious bathrooms will all have walk-in showers, large bathtubs, marble vanity units and separate glazed areas for the toilet and bidet. There will be two luxurious presidential suites measuring 290sqm each comprising two balconies, a large bedroom, a dressing room with walk-in wardrobes, a separate dining room, lounge, kitchen, study, bar area, bathroom, separate guest cloakroom and artwork by local artist Salwa Zeidan.

There will be a wide choice of food and drink outlets with a modern Chinese and Japanese restaurant, an à la carte Italian restaurant, a tea and coffee lounge, a mezzanine bar and a Brazilian poolside bar and restaurant. Renowned British chef and restaurateur, Mark Hix will act as a consultant for the all-day dining restaurant and famous Italian Michelin-starred chef, Fulvio Pierangelini, will act as a consultant for the Italian restaurant. One of the design highlights of the hotel will be the Sky Bar which will be suspended on the fifth floor of a ten-storey atrium boasting stunning views of the city and coastline below.

For relaxation, there will be a 2,000 sqm spa featuring seven treatment rooms, one double treatment room with a plunge pool, one hydrotherapy treatment room, fully-equipped gymnasium, yoga and pilates studio and hairdressing and beauty area. In keeping with local culture and tradition, there will be dedicated male and female areas of the spa with separate relaxation areas, changing rooms, indoor heated swimming pools, saunas, cold plunge pools and hammams. There will also be a large outdoor 25m swimming pool and children’s pool with a large wooden deck and seating area.

Designed also with the business traveller in mind, the hotel will have extensive conference and event facilities with its own dedicated meetings entrance, reception area, business centre, Executive Lounge and lifts. There will be seven meeting rooms, a large ballroom hosting up to 500 people seated and a pre-function area with a capacity of 500 people standing. There will also be a traditional Arabic VIP majlis lounge for meetings of local dignitaries and members of the royal family.

To find out further information on The Rocco Forte Collection’s new Abu Dhabi property, please visit

The Rocco Forte Collection | The Rocco Forte Collection was established in 1996 to create a group of luxury hotels in Europe. The hotels have individual styles, with each hotel reflecting its nationality and location. The properties are linked together under The Rocco Forte Collection brand, which guarantees attention to detail, quality and service delivery.

The Rocco Forte Collection comprises 13 hotels and resorts: Hotel de Russie, Rome; Hotel Savoy, Florence; The Balmoral, Edinburgh; The Lowry Hotel, Manchester; Hotel Astoria, St Petersburg; Hotel Amigo, Brussels; Brown’s Hotel, London; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Le Richemond, Geneva; The Charles Hotel, Munich; The Augustine, Prague; Verdura Golf & Spa Resort, Sicily.

Future openings: Abu Dhabi – 2010; Jeddah – 2010; Marrakech – 2011; Cairo - 2012

For further information and online reservations, please visit The Rocco Forte Collection website: .