Industry Update
Press Release15 June 2010

Rezidor clarifies "Park Inn by Radisson"

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Clarification | The Rezidor Hotel Group confirms that the name change of their mid market brand Park Inn to Park Inn by Radisson (as announced in their press release dated June 2 and 8, see below) does not apply to the area within the M25 motorway that encircles London, where Edwardian has certain exclusivity rights for the Radisson brand. Edwardian Group Ltd has 12 hotels within the M25 which use the Radisson brand under licence from Carlson Hotels. Edwardian is not part of Rezidor.


The Rezidor Hotel Group, one of the fastest growing hotel companies worldwide, announces a new name for their mid market brand Park Inn: With immediate effect, Park Inn becomes Park Inn by Radisson. "This new name is in line with our decision to strongly focus on the development of our two core brands. Park Inn is a young brand which we launched in early 2003 only and brought to over 140 hotels with over 26,000 rooms in operation and under development across EMEA. The link with Radisson and its great strength and reputation will allow Park Inn to grow even faster and to be even more efficient. We are also confident that this brand endorsement will further increase the brand awareness for both Park Inn and Radisson", comments Kurt Ritter, President & CEO of Rezidor.

Park Inn has been developed as a fresh and dynamic mid market winner - bringing colour to life and priding itself on mastering the essentials better than the competition. This concept has been successful: In 2009, Park Inn won the prestigious J.D. Power Award for the highest guest satisfaction in Europe in its category. Also Rezidor's design- and service concept conscious First Class- and Full Service brand Radisson has been awarded recently: In spring 2010, it overtook Hilton as Europe's largest upper upscale brand.

The re-naming process will start in Park Inn's key home market, the United Kingdom (but will exclude the M25 area of London), and be a gentle evolutionary process across Europe, Middle East and Africa. "We will implement Park Inn by Radisson on a gradual basis, avoiding unnecessary waste of signage and collateral, and will make sure that any disruption of the operational business will be minimal", says Kurt Ritter. A dedicated marketing and sales campaign will support the transition of all Park Inn hotels to Park Inn by Radisson which will be completed by the end of 2011.

About Radisson Hotel Group

Radisson Hotel Group™is one of the world's largest hotel groups with seven distinctive hotel brands, and more than 1,400 hotels in operation and under development around the world. Radisson Hotel Group portfolio includes Radisson Collection™, Radisson Blu®, Radisson®, Radisson RED®, Park Plaza®, Park Inn® by Radisson and Country Inn & Suites® by Radisson.

Radisson Rewards™ is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.

Radisson Meetings™places its guests and their needs at the heart of its offer and treats every meeting or event as more than just a date on the calendar. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and our signature Yes I Can! service spirit.

More than 95,000 global team members work for Radisson Hotel Group and at the hotels licensed to operate in its systems.

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Christiane Reiter
Phone: +32 2 702 9331
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