Industry Update
Press Release 6 July 2010

The 2010 Swiss School Awards Spa Management Certificates to Students of the University of Delaware School of Hotel and Restaurant Management

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Nineteen Hotel Management students from the University of Delaware were awarded Swiss Spa Management certificates Spas in a ceremony in Switzerland. Spas are one of the fastest growing segments in the hotel industry offering a variety of fitness, wellness, life enhancement and management opportunities. Students participated in classes, hands on spa activities at leading spas in Switzerland, Austria and Italy sharpening their skills for future spa management careers.

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This new program prepares future managers for spa management career opportunities.

According to Professor Dr. Fred DeMicco, Co-Director of Swiss Spa Management;

”The program also enhanced student competencies for careers such as athletic club and fitness center directors, spa directors, marketing directors and a variety of teaching, training and consulting opportunities in health food cuisine, interior design and spa management”.

There are more than 29 million health club members creating billions of dollars of business in the US alone. Complementing that, US corporations spend over $40 billion on success training and $16 billion on convention retreats. The geographic market of this segment transcends the national borders into international destinations. Globally, hotels are adding spas to their offerings, as increasingly their customers are interested in lifestyle hotels. Hilton has planned to open about 80 new spas around the world in the coming years for example.

According to Co-Director Dr. Ali Poorani

“The interdisciplinary aspect of this program is very gratifying. Last summer the program participants consisted of students from business marketing, health and exercise sciences, dietetic majors, hotel, restaurant and institutional management, and fashion and apparel studies. One of the requirements of the class is developing a spa/wellness business plan and concept. You cannot get any better composition than bringing together such a diverse expertise”

The summer Swiss classes consisted of team projects, lectures, guest speakers from European spas, tours of spas, participation as a guest at a number of spas in Switzerland, Austria and Italy.

Upon completion of spa program, the students are be able to:

  1. Gain specific information regarding operation and management of spas;
  2. Analyze and develop spa life enhancement programs, spa life discovery programs and corporate high performance programs;
  3. Analyze and develop spa nutrition programs;
  4. Develop marketing and financial plans for a spa or a resort spa;

The program began at the Swiss School of Tourism and Hospitality (SSTH) located in Chur, near Davos, a scenic setting and ended in Tuscany.

According to John Carr Head of the Swiss School; “ In addition to the Swiss Spa Management Course, spa beverage management was also taught. Future hospitality students and managers interested in fitness, wellness, teaching, training, sales and marketing, the service industry want to add an international dimension to their studies, found this summer session an enriching experience.

Contact
Dr. Fredrick DeMicco
Professor, The Lerner College of Business and Economics at the University of Delaware
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